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08471_Field_TCGG T236.txt
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1996-04-10
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15 lines
much as the prisoner can see flickers and hear tappings,
but cannot, unfortunately, see or hear football matches,
so we can observe our visual and other sensations, but
cannot, unfortunately, observe robins. (18)
We become extremely conscious of cultural models and
bias when moving from one dominant form of awareness to
another, as between Greek and Latin or English and French. So
we are no longer amazed that the oriental world has no
concept of “substance” or of “substantial form,” since they
experience no visual pressure to break up experience into such
packages. And we have seen how his training in the world of
prints enabled William Ivins to translate the meaning of
typography as nobody else has done. In his Prints and Visual
Communication (p. 54) he offers a general principle: